Deceptive Sales Practices: How the AOWA Case Protects Consumers in the Philippines

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TLDR; The Supreme Court’s ruling in AOWA Electronic Philippines, Inc. v. Department of Trade and Industry serves as a crucial reminder to businesses against employing deceptive sales tactics, particularly those involving misleading “free gifts” to lure customers into purchasing overpriced or unwanted products. This case reinforces the power of the Consumer Act of the Philippines in safeguarding consumer rights and penalizing unfair trade practices.

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G.R. No. 189655, April 13, 2011

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INTRODUCTION

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Imagine being approached in a mall with the exciting news that you’ve won a prize! Enticed, you follow the promoter, only to discover that claiming your