In Roberto Co v. Keng Huan Jerry Yeung, the Supreme Court affirmed that Roberto Co was liable for unfair competition for conspiring to sell counterfeit Greenstone Medicated Oil. The court found that Co, along with others, intentionally deceived the public by selling imitation products packaged to resemble the original, causing financial loss to the legitimate distributors. This decision reinforces the importance of protecting businesses from unfair practices like the sale of counterfeit goods, ensuring fair competition in the marketplace. The ruling highlights the judiciary’s commitment to safeguarding intellectual property rights and preventing consumer deception. This case underscores the legal consequences for those who engage in deceptive business practices that undermine legitimate businesses and mislead consumers.
Passing Off: When Imitation Leads to Unfair Competition
The case revolves around Greenstone Medicated Oil, a product manufactured by Greenstone Pharmaceutical in Hong Kong, owned by Keng Huan Jerry Yeung, and exclusively imported and distributed in the Philippines by Taka Trading, owned by Yeung’s wife, Emma Yeung. The respondents, Sps. Yeung, filed a complaint against Roberto Co and others for trademark infringement and unfair competition, alleging that they conspired to sell counterfeit Greenstone products. The central question is whether Co’s actions constituted unfair competition, warranting liability for damages. This case highlights the legal boundaries businesses must respect when marketing products similar to those of competitors, especially concerning potential consumer deception.
The Sps. Yeung presented evidence that a bottle of Greenstone purchased from Royal Chinese Drug Store, owned by Ling Na Lau, was of dubious authenticity. Yeung, along with his son, discovered seven bottles of counterfeit Greenstone on display for sale. Pinky Lau, the store’s proprietor, identified Co as the source of the counterfeit items, which she referred to as “Tienchi Fong Sap Oil Greenstone.” This led to the complaint against Co, who denied supplying counterfeit items and claimed that his Greenstone stocks came exclusively from Taka Trading. The Laus, on the other hand, claimed that the items were left by an unidentified person and that Pinky was forced to sign the note implicating Co.
The Regional Trial Court (RTC) ruled in favor of Sps. Yeung, finding Co and the Laus guilty of unfair competition. The RTC highlighted the conspiracy to sell counterfeit products, which resulted in confusion and deception among consumers. However, the RTC did not find them liable for trademark infringement due to the lack of evidence that the “Greenstone” trademark was registered at the time of the complained acts. Co and the Laus appealed the RTC’s decision.
The Court of Appeals (CA) affirmed the RTC’s decision, emphasizing the trial court’s credibility in assessing witnesses. The CA sustained the finding of unfair competition, noting that Sps. Yeung’s evidence outweighed that of Co and the Laus. Consequently, the CA upheld the awards of damages in favor of Sps. Yeung. Co then filed a petition to the Supreme Court.
The Supreme Court upheld the CA’s decision, emphasizing that factual findings of the lower courts are generally not reviewable under Rule 45 of the Rules of Court. It was found that both the RTC and CA adequately considered the evidence presented and correctly concluded that Co committed unfair competition.
Unfair competition is legally defined as:
the passing off (or palming off) or attempting to pass off upon the public of the goods or business of one person as the goods or business of another with the end and probable effect of deceiving the public. This takes place where the defendant gives his goods the general appearance of the goods of his competitor with the intention of deceiving the public that the goods are those of his competitor.
In this case, Co was found to have conspired with the Laus in selling counterfeit Greenstone products, packaged identically to the original. This established a fraudulent intent, leading to liability for unfair competition. The Court deemed the award of P300,000.00 as temperate damages appropriate, recognizing the pecuniary loss suffered by Sps. Yeung due to damage to goodwill. Additionally, the awards for moral and exemplary damages, attorney’s fees, and costs of suit were sustained.
While liable for unfair competition, Co was cleared of trademark infringement. This distinction hinged on the absence of proof that the trademark “Greenstone” was registered when the acts occurred. This highlights the differences between trademark infringement and unfair competition, as detailed in Del Monte Corporation v. Court of Appeals:
(a) the former is the unauthorized use of a trademark, whereas the latter is the passing off of one’s goods as those of another; (b) fraudulent intent is unnecessary in the former, while it is essential in the latter; and (c) in the former, prior registration of the trademark is a pre-requisite to the action, while it is not necessary in the latter.
The case also refers to Section 6, Rule 18 of A.M. No. 10-3-10-SC, or the “Rules of Procedure for Intellectual Property Rights Cases,” which provides guidance on intent to defraud or deceive:
SEC. 6. Intent to defraud or deceive. – In an action for unfair competition, the intent to defraud or deceive the public shall be presumed:
a) when the defendant passes off a product as his by using imitative devices, signs or marks on the general appearance of the goods, which misleads prospective purchasers into buying his merchandise under the impression that they are buying that of his competitors;
b) when the defendant makes any false statement in the course of trade to discredit the goods and business of another; or
c) where the similarity in the appearance of the goods as packed and offered for sale is so striking.
Moreover, Article 2224 of the Civil Code regarding temperate damages provides:
Art. 2224. Temperate or moderate damages, which are more than nominal but less than compensatory damages, may be recovered when the court finds that some pecuniary loss has been suffered but its amount can not, from the nature of the case, be proved with certainty.
This legal framework underscores the importance of fair competition and the protection of intellectual property rights, emphasizing the consequences of deceptive practices that undermine legitimate businesses and mislead consumers. The Supreme Court’s ruling serves as a crucial reminder for businesses to respect intellectual property rights and avoid practices that deceive consumers.
FAQs
What was the key issue in this case? | The key issue was whether Roberto Co was liable for unfair competition for selling counterfeit Greenstone Medicated Oil. The Supreme Court ultimately affirmed his liability. |
What is unfair competition as defined by law? | Unfair competition involves passing off one’s goods as those of another to deceive the public. It includes giving goods a similar appearance to a competitor’s with the intent to mislead consumers. |
What evidence was presented against Roberto Co? | Evidence showed that Co supplied counterfeit Greenstone products to Royal Chinese Drug Store, which were then sold to the public. These products were packaged identically to the original. |
Why was Roberto Co not found liable for trademark infringement? | Co was not found liable for trademark infringement because there was no proof that the “Greenstone” trademark was registered at the time of the complained acts. Registration is a prerequisite for trademark infringement claims. |
What damages were awarded to Sps. Yeung? | Sps. Yeung were awarded P300,000.00 as temperate damages, along with moral and exemplary damages, attorney’s fees, and costs of suit. These damages were meant to compensate for the financial loss and damage to goodwill suffered. |
What is the difference between trademark infringement and unfair competition? | Trademark infringement is the unauthorized use of a registered trademark, while unfair competition involves passing off one’s goods as those of another. Fraudulent intent is essential in unfair competition but not in trademark infringement. |
What does it mean to “pass off” goods? | “Passing off” refers to the act of presenting one’s products as those of a competitor, misleading consumers into thinking they are buying the competitor’s goods. This often involves imitating the appearance or packaging of the original product. |
What is the significance of the Supreme Court’s decision in this case? | The decision reinforces the importance of protecting businesses from unfair practices and deceptive acts that undermine fair competition. It highlights the legal consequences for those who engage in the sale of counterfeit goods. |
The Supreme Court’s decision in Roberto Co v. Keng Huan Jerry Yeung underscores the critical importance of fair competition and consumer protection in the marketplace. By holding Co liable for unfair competition, the Court reaffirmed the legal consequences for businesses that engage in deceptive practices, ensuring a level playing field for legitimate enterprises and preventing consumer deception. This case serves as a vital precedent for future disputes involving intellectual property rights and unfair trade practices, reinforcing the need for businesses to uphold ethical standards and respect the rights of their competitors.
For inquiries regarding the application of this ruling to specific circumstances, please contact ASG Law through contact or via email at frontdesk@asglawpartners.com.
Disclaimer: This analysis is provided for informational purposes only and does not constitute legal advice. For specific legal guidance tailored to your situation, please consult with a qualified attorney.
Source: ROBERTO CO VS. KENG HUAN JERRY YEUNG AND EMMA YEUNG, G.R. No. 212705, September 10, 2014