In Uyco v. Lo, the Supreme Court addressed the issue of false designation of origin under the Intellectual Property Code. The Court upheld the finding of probable cause against petitioners for using the markings “Made in Portugal” and “Original Portugal” on kerosene burners manufactured in the Philippines without authorization. This case underscores the importance of accurately representing the origin of goods to prevent consumer deception and protect trademark rights. It serves as a reminder for businesses to ensure truthful labeling and avoid misleading the public about the source of their products.
When “Made in Portugal” Misleads: Unpacking Trademark Infringement and Probable Cause
The heart of this case revolves around whether the petitioners, Chester Uyco, Winston Uychiyong, and Cherry C. Uyco-Ong, violated Section 169.1 of Republic Act No. 8293, also known as the Intellectual Property Code of the Philippines, by falsely designating the origin of their kerosene burners. The respondent, Vicente Lo, alleged that the petitioners were using trademarks associated with Casa Hipolito S.A. Portugal, specifically “HIPOLITO & SEA HORSE & TRIANGULAR DEVICE” and “FAMA,” on burners manufactured by Wintrade Industrial Sales Corporation in the Philippines. These burners were marked with “Made in Portugal” and “Original Portugal,” leading to the accusation of falsely representing their origin.
Lo claimed to be the assignee of these trademarks for all countries except Europe and America, alleging that the petitioners did not have authorization to use these marks, especially after Casa Hipolito S.A. Portugal revoked a prior authority granted to Wintrade’s predecessor. This led to consumer confusion, as the real and genuine burners were purportedly manufactured by Lo’s agent, Philippine Burners Manufacturing Corporation (PBMC). The petitioners countered that they owned the trademarks, presenting certificates of registration, and that the marks “Made in Portugal” and “Original Portugal” were merely descriptive of the design’s origin and manufacturing history.
The Department of Justice (DOJ) and the Court of Appeals (CA) both found probable cause to charge the petitioners with violating Section 169.1 in relation to Section 170 of RA 8293. This law specifically addresses false designations of origin that are likely to cause confusion or mistake regarding a product’s origin. The Supreme Court, in its resolution, affirmed these findings, emphasizing the protection of the public as a primary concern. Even if Lo’s legal standing was questionable, the State could still prosecute to prevent public deception.
The Court underscored the significance of the petitioners’ admission that they used the phrase “Made in Portugal” on products manufactured in the Philippines. This admission, coupled with the testimony of Mario Sy Chua, owner of National Hardware, where the burners were sold, weighed heavily against the petitioners. Chua stated that he had been dealing with Wintrade for 20 years and was unaware of any lack of authorization to use the trademarks. This combination of factors supported the finding of probable cause, suggesting a deliberate attempt to mislead consumers about the origin of the kerosene burners.
The Intellectual Property Code aims to prevent individuals from capitalizing on the business reputation of others and misleading the public about product origins. The Court cited the petitioners’ previous dealings with Casa Hipolito S.A. Portugal as evidence of their awareness of the marks’ significance and origin. This knowledge, coupled with the unauthorized use of the marks on Philippine-made products, pointed towards a potential violation of the law. Even the argument that the phrase “Made in Portugal” referred to the design’s origin was not enough to negate the finding of probable cause, as this was considered a matter of defense to be raised during trial.
Section 169.1 of RA 8293 states:
Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which: (a) Is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person…shall be liable to a civil action for damages and injunction.
Furthermore, Section 170 prescribes penalties for such violations:
Independent of the civil and administrative sanctions imposed by law, a criminal penalty of imprisonment from two (2) years to five (5) years and a fine ranging from Fifty thousand pesos (P50,000) to Two hundred thousand pesos (P200,000), shall be imposed on any person who is found guilty of committing any of the acts mentioned in Section 155, Section 168 and Subsection 169.1.
The case illustrates the importance of truthful representation in commerce. By using the marks and the phrase “Made in Portugal” without authorization, the petitioners created a likelihood of confusion among consumers, potentially diverting sales from legitimate manufacturers. The law aims to protect not only trademark owners but also the public from deceptive trade practices. This ruling underscores that manufacturers must be transparent and accurate in labeling the origin of their goods, particularly when using trademarks associated with specific geographic locations.
The Court’s decision in Uyco v. Lo reinforces the principle that probable cause is a reasonable ground for belief in the existence of facts warranting the proceedings complained of. It does not require absolute certainty, but rather a well-founded belief. In this case, the petitioners’ admissions and Chua’s testimony provided a sufficient basis for the DOJ and CA to find probable cause. The Supreme Court deferred to these findings, emphasizing the importance of allowing the case to proceed to trial where the petitioners could present their defenses.
FAQs
What was the key issue in this case? | The key issue was whether there was probable cause to charge the petitioners with false designation of origin under the Intellectual Property Code for using “Made in Portugal” on kerosene burners manufactured in the Philippines. |
What is false designation of origin? | False designation of origin refers to using markings or representations that mislead consumers about the true origin of a product, potentially causing confusion and infringing on trademark rights. |
Who was the respondent in this case? | The respondent was Vicente Lo, who claimed to be the assignee of the trademarks associated with the kerosene burners. |
What did the petitioners argue? | The petitioners argued that they owned the trademarks and that the phrase “Made in Portugal” merely described the design’s origin, not the manufacturing location. |
What did the DOJ and CA decide? | Both the DOJ and CA found probable cause to charge the petitioners with false designation of origin, which the Supreme Court affirmed. |
What evidence supported the finding of probable cause? | The petitioners’ admission of using “Made in Portugal” on Philippine-made products and the testimony of a hardware store owner confirmed the misrepresentation. |
What is the significance of Section 169.1 of RA 8293? | Section 169.1 of RA 8293 prohibits false designations of origin that are likely to cause confusion or mistake about a product’s origin. |
What are the penalties for violating Section 169.1? | Penalties include imprisonment from two to five years and a fine ranging from P50,000 to P200,000. |
Why is it important to accurately represent the origin of goods? | Accurately representing the origin of goods protects consumers from deception, safeguards trademark rights, and prevents unfair competition. |
This case serves as a significant reminder to businesses about the importance of truthful and accurate labeling, particularly regarding the origin of their products. The Supreme Court’s decision reinforces the legal framework designed to protect consumers from misleading trade practices and uphold the integrity of trademarks. It also emphasizes the impact that admissions of fact during preliminary investigation can have on the outcome of a trial.
For inquiries regarding the application of this ruling to specific circumstances, please contact ASG Law through contact or via email at frontdesk@asglawpartners.com.
Disclaimer: This analysis is provided for informational purposes only and does not constitute legal advice. For specific legal guidance tailored to your situation, please consult with a qualified attorney.
Source: Chester Uyco, Winston Uychiyong, and Cherry C. Uyco-Ong, vs. Vicente Lo, G.R. No. 202423, January 28, 2013